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Macy’s Expands Beauty Biz with Bluemercury Buyout

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By: Jamie Matusow

Editor-in-Chief

Macy’s, Inc. is betting on the potential of prestige beauty continuing to grow, snapping up Bluemercury, Inc., a large and growing luxury beauty products and spa services retailer with 60 specialty stores in 18 states, for $210 million in cash. The transaction is slated for completion in Macy’s fiscal first quarter (which ends on May 2, 2015).

Products include high-end luxury beauty brands, as well as M-61, a proprietary skin care brand—all supported with personalized assistance from a team of beauty experts with a high level of technical product knowledge. Most locations include in-house spas.

Bluemercury will continue to be led by Marla and Barry Beck, who co-founded the company in 1999, and its team will remain in place.
For a previous interview with Marla Malcolm Beck, please see BeautyPackaging.com.

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